LARRY EHRHARDT

MANAGING PRINCIPAL AND CEO

Larry is responsible for Ballast Lane’s industry expertise, business development and project delivery. He also codes (when necessary) and loves to track down software bugs.

He has a BA from Yale University, an MBA from the Darden School of Business and has completed computer science course work at the Harvard Extension School where he is also a Teaching Fellow for Intro to Computer Science and Mobile Applications.

Prior to founding the company, he led teams and initiatives in enterprise software, management consulting, and IT professional services.

WIDO DE VRIES

PRINCIPAL AND COO

Wido is a professional with a great drive to improve, using his analytical, change management and operational skills. He has experience in digital product development, online sales and service, market research, consultancy, project and program management as well as in operational management within Digital Agencies, Health Insurance, P&C Insurance and Life & Pensions.

Wido is responsible for the daily operations of the team in Medellin and for the overall delivery of the digital products. From start to Finish, from specifications to deployment and support, Wido is supporting clients to make their digital dreams come through. Together with his team he has been responsible for the launch of 10s of new digital products.

THERESIA OBERHAUS

PROJECT MANAGER

Theresia is a strategic marketer, finance and product development specialist with more than 7 years of experience in project management, spanning the FMCG, telecommunication and digital marketing industries.

In her role as Senior Project Manager at ballastlane, Theresia fosters an environment of teamwork while being responsible for total project management including controlling budgets, providing day-to-day communication with the project team to ensure jobs remain on schedule and within budget and client support. Besides the love for managing the process of building digital products she has a passion for exploring the beautiful surroundings of Medellin, specialty coffee and master chef ottolenghi recipes.