Larry is responsible for Ballast Lane’s industry expertise, business development and project delivery. He also codes (when necessary) and loves to track down software bugs.

He has a BA from Yale University, an MBA from the Darden School of Business and has completed computer science course work at the Harvard Extension School where he is also a Teaching Fellow for Intro to Computer Science and Mobile Applications.

Prior to founding the company, he led teams and initiatives in enterprise software, management consulting, and IT professional services.



Wido is a professional with a great drive to improve, using his analytical, change management and operational skills. He has experience in digital product development, online sales and service, market research, consultancy, project and program management as well as in operational management within Digital Agencies, Health Insurance, P&C Insurance and Life & Pensions.

Wido is responsible for the daily operations of the team in Medellin and for the overall delivery of the digital products. From start to Finish, from specifications to deployment and support, Wido is supporting clients to make their digital dreams come through. Together with his team he has been responsible for the launch of 10s of new digital products.



Theresia is a strategic marketer, finance and product development specialist with more than 7 years of experience in project management, spanning the FMCG, telecommunication and digital marketing industries.

In her role as Senior Project Manager at ballastlane, Theresia fosters an environment of teamwork while being responsible for total project management including controlling budgets, providing day-to-day communication with the project team to ensure jobs remain on schedule and within budget and client support. Besides the love for managing the process of building digital products she has a passion for exploring the beautiful surroundings of Medellin, specialty coffee and master chef ottolenghi recipes.

Maarten Hertog


Maarten is passionate about developing new products / services that people love to use. At Ballast Lane Applications he is applying his background as Industrial Design Engineer and years of experience in developing products with human interaction. Working in a multicultural and multilingual environment interests him as every day there are new things to learn.

He is responsible for guiding the design, development and client team to the optimal result on time and within budget. Next to the day-to-day responsibilities he is busy with topics like process and personal development within the company. During his free time he enjoys once in a while to take a hike in the mountains that surround the Medellín city.

Nate Lassiter


Nate loves to create, and for the past 12 years, he’s been doing UX & UI Design for companies of various sizes, from startups to Fortune 500 companies. He works across all key design roles, including branding, media, user research, UX design, UI design, copywriting, communication design, and front-end development.

Nate is responsible for Ballast Lane’s design practice, where he brings client’s ideas to life and designs experiences with people at the center. Prior to Ballast Lane, Nate ran a product design agency, as well as lead the creative team for Publicis Groupe’s mobile group, Phonevalley.

Daniela Pérez

Android developer

Mariangela Salcedo

Android developer

Beatriz Vanegas


Alexander Salazar

iOS developer

Matías Mazzei

iOS developer

Antonio Saad

Backend developer

Alexander Ramirez

Backend developer

Juliana Zapata

UI/UX designer

Juan Carlos Marín

Frontend developer

Enmanuel Carrasquel

Frontend developer

María Isabel Bastidas


Raúl Neis

Backend developer

Iván Iguarán

Backend developer

Pat Milner

Business Development

Daniel Corbatta

iOS Developer