CCA: B2B
A mobile app with a custom backend that supports standard convention needs such as schedule, speakers lists and also provides a custom ordering system for program options, mobile queue management, participant communications, and beyond. Evolved through multiple years, the app look and feel has evolved following the market trends with every subsequent release.
Opportunity
CCA Global Partners is a leading cooperative for flooring retailers. They sponsor conferences twice a year where members (store owners) get together with flooring vendors, business experts and CCA Global staff members to take advantage of education, networking and buying opportunities. The convention organizers had used “off the shelf” convention apps for agendas and other common features, but found them lacking in terms of flexibility and features to address specific needs around ordering CCA marketing programs, managing meetings with business experts and distributing documentation. The initial business case for proceeding with the app was to reduce the printing costs associated with all the catalogs and materials members needed to receive.
Solution
We built the first version of the app in 2013 using Objective-C and a backend as a service provider, and then rebuilt the entire platform in 2017 to include a more modern iOS app, an Android app and custom backend with better features, flexibility and security. The app, in addition to supporting standard convention needs such as schedule, speakers lists, etc., provides a custom ordering system for program options, mobile queue management, participant communications, and other unique features. The app is a centerpiece of the convention experience for members, and is universally liked.
