Harbor Capital: Fintech
A multi-year project to design and develop a new website, and continued work on feature development and maintenance
Opportunity
As part of a larger project involving a name change, branding and marketing work, Harbor Capital (formerly Harbor Funds) engaged Ballast Lane Applications in a website redesign and rebuild that included combining two previously separate websites. We have continued to work with Harbor Capital as their priorities evolve, to ensure that the website meets their needs.
Solution
The BLA Product Development and Design Team took the wireframes developed based on results of stakeholder interviews and market research by our partner CTP, and underwent a complete redesign phase. We worked closely with the branding, marketing, and Digital teams on the client-side to create a beautiful final design. On the product side, a discovery phase involved evaluating options around authentication, personalized content based on user type, and the different stakeholders that use the site. At the same time the Harbor team was evaluating whether to implement a new Headless Content Management System (CMS) or overhaul their existing one (with an upgrade), and a decision was made to stay with the existing one. The BLA technical team built a new website using the new design and requirements that integrates with the existing updated CMS, as well as uses Salesforce for authentication, Pardot for email subscriptions, and several other 3rd party integrations.