Companies that are starting something new as a separate business offering that is outside of their core competencies.
Product Development
This offering is best suited to clients that want BLA to handle everything “soup to nuts”. It could be an idea on the back of a napkin from an entrepreneur that needs full discovery, or a product that a client from a non-digital industry might want to add to its portfolio.
Client Profiles
Start-ups or entrepreneurs that have a brand new product and no product development or technical team in-house.
Overview
Definition
Problem definition, jobs to be done assessment, competitive review, development roadmap and potential budget.
Design
The team will create personas, work flows, wire frames and dev- ready designs and requirements while a lead architect lays out the system elements. The client is deeply involved in this stage.
Development
The engineering team will plan and execute multiple development sprints to build the initial MVP and subsequent roadmap features as guided by the client product owner.
Launch
Initial go live, followed by regular feature releases all proceeded by comprehensive testing. The team is available for production support issues and gathering customer feedback.
BLA Resources might include
Product Manager, Designers, Business Analysts, Technical Project Managers, Engineers, DevOps, and QA.
Solution
At the end of the initial MVP phase the client can expect a fully functioning product ready for release. There will also be a backlog, timeline and estimate for further feature development.
Pricing Structure
These projects generally start with a fixed price design and discovery phase then continue with a monthly retainer based on scope, tech stack, and required pace of development.
Case Studies
Healthtech
A Healthtech startup that had developed a web portal, but had no mobile app, or resources/expertise in-house to do it. The Ballast Lane team provided product design resources to complete initial designs and requirements, and then built the app and prepared it for deployment.
College Admissions
A world leader in college admissions consulting wanted to re-imagine their digital presence. Ballast Lane conducted a months-long discovery that involved competitive analysis, persona development, requirements, designs, and gathering feedback from stakeholders.