Plan
Determine how the product supports business strategy and goals, and identifying market opportunities that will define a product's feature set.
We tailor our approach based on where our clients are in their journey. We have clients that come to us with an idea in their head, or written on the back of a napkin. For others it might be a new set of features or a new look with an existing product, or a different delivery mechanism to complement what they already have, for example adding a mobile app.
Determine how the product supports business strategy and goals, and identifying market opportunities that will define a product's feature set.
Understanding user behaviors, needs, and motivations, as well as assessing the strengths and weaknesses of current and potential competitors.
Evolving ideas into digital form to capture design concepts, refine them, and validate designs to ensure we build the right products.
Bring digital products to life that provide meaningful and relevant experiences to group of people. Including UI, content, and the supporting systems.
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When we better understand the people we are designing for, we're able to create more useful and exciting experiences. Discovery is a key step in this process.
Nate Lassiter, VP Design
January 22, 2025
Turning complexity into clarity, data visualization helps users gain insights and make confident decisions.
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January 15, 2025
Ballast Lane is really good at nimbly filling the needs of our clients.
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January 9, 2025
Our teams have been using AI to help our clients optimize their document processing.
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